Nichols Lures - For those of you that didn't notice in our last

OUTDOOR COLUMN: D.O.A. Lure inventor coming to New Bern, Sports

Fishing Flutter Spoons for Striped Bass - On The Water

Nichols Vintage Fishing Lures for sale

Fall Run Report: Long Island Striper Fishing - On The Water

The D.O.A. TerrorEyz Lure is the world's first lure that makes eye contact with fish. That's right, our special Holographic Eyes make fish attack

DOA TZR14-304 Terroreyz, Rootbeer/Gold Glitter

15 Hot Striper Lures For '22 - The Fisherman

Collections - Nichols Lures

Gussy's bait and pattern, ALL the baits of the Classic – BassBlaster

Nichols Metal Flake Spinnerbaits feature patented, tapered hand-painted blades, creating a new era in spinnerbaits by maximizing vibration and sound

Nichols Pulsator Spinnerbait