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Sown South Lures's Southern Shad line of soft plastic baits are offered in a variety of proven fish catching colors. They have colors developed for

Down South Lures - 8 Pack

The Best Fishing Lures and Flies in 2020: Rapala, Yamamoto, and More

Our unique hybrid tail delicately and naturally swims on the fall, triggering bites from the most finicky gamefish.

Down South Lures Burner Shad, Blue Moon

Down South Lures – Line Cutterz

Down South Super Model Lures

Down South Super Model Lures

Black Friday 2017 Ft. Salty Nuts

Down South Southern Shad Lures

Down South Lures Burner Shad, 3.5 – Callie Kay's

Our unique hybrid tail delicately and naturally swims on the fall, triggering bites from the most finicky gamefish.

Down South Lures - Burner Shad Big Papa Pearl Chartreuse