Rapala

The Rapala Original Floating 07 Fishing Lure is the one that started it all and is still the number one go-to! Whether twitched on top as surface

Rapala Original Floating 07 Fishing Lure - Purpledescent

Rapala Fishing: Pro Series

There is nothing more exhilarating than a huge battle with a small fish. That joy is what Ultra-Light fishing is all about. The Rapala® ProStaff has

Ultra-Lite Kit

Rapala Jointed

Ultra Light Pop

, The Rocco 5 Crankbait is extremely buoyant and is equipped with a circuit board square lip, which allows it to easily deflect off cover and

Rapala Ott's Garage OG Rocco Crankbait

Rapala Jigging Rap - Silver

Rapala Original Floating is the lure that started it all is still the number one go-to lure

Rapala Original Floating 05 Brown Trout Jagged Tooth Tackle

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and in tune

Rapala Rattlin' RNR-7

When it comes to working topwater for big fish, nothing does it like walking the dog. In steps the Rapala Skitter Walk, with its right-out-of-the-box perfect swimming action. Toss it out. Pump. Reel. Pump. Reel. You're walking the dog it's that easy to imitate a swimming mullet or baitfish. Large internal rattles create a rhythmic side-to-side motion and sound combination. Equipped with VMC Perma Steel hooks and saltwater hardware for ultimate toughness.

Rapala Saltwater Skitter Walk - Bone

Sinking at a consistent rate of one foot per second the CountDown allows you to easily target specific depths repeatedly. Whether the fish are suspended at the weed tops or holding on bottom structure the CountDown can get you to them consistently. Trolled or cast this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMC black nickel hooks each lure is hand-tuned and tank-tested to swim perfectly right out of the box.

Rapala Original Floating - 2 Blue

The Rapala Rippin' Blade's skinnier, heavier build delivers vibratory action at even extraordinarily slow speeds. It's well-balanced to remain

Rapala Rippin' Blade

Rapala Magnum Xplode 130