RAPALA Countdown Hard Bait

The Countdown Elite harnesses over 80 Years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original Countdown. The new Countdown Elite is built with a modern construction for maximum casting distance and accuracy, improved improved durability and versatility - and a flutter on the drop. The color patterns combine metallic plating, HD printing and new designs, bringing the look to a totally new level.

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From an Idea to a Best-Seller: How the CountDown Elite was Born - Rapala VMC

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When you cast the CountDown® Hard Bait, it’s only a matter of time before landing your next big catch. Constructed from balsa, this hard bait has a

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