Heritage Baits and Lures, bait shop

Heritage Baits and Lures

Pure Lure, Performance fishing gear and apparel for the adventurous

The 7 Types Of Fishing Lures: Keep It Simple - Jig Is Up Lurecraft

Mark White Lures Black/Platinum Surface Plug — HiFishGear

Heritage Topwater Assortment Kit

👀 a massive new & heritage color drop from Megabass happens tomorrow! 🤯 22 colors across 12 different baits will be available at

Heritage Baits and Lures

BLUE FOX STROBE TEAR DROP SPOON - FRED'S CUSTOM TACKLE

Learn to fish: lure and bait selection

MOLIX Finesse Spinnerbait Willow Tandem Lure FS SPINNERBAIT Heritage Custom #Purple Shinner