Johnny Morris, Bass Pro Shops and Cabela's donating more than 40,000 rods and reels across North America in challenge to get more kids outside

Here's a rod you'll be proud to own: a custom-quality casting rod made right here in the USA! Light, strong, and highly sensitive, the Johnny Morris®

Bass Pro Shops Johnny Morris Patriot Casting Rod

OTC to honor Johnny Morris with Excellence in Business Award

Johnny Morris, Bass Pro Shops and Cabela's donating more than

Bass Pro and Cabela's donating 50,000 rods and reels to kids

Getting hooked: Bass Pro Shops, Cabela's donate fishing equipment

Johnny Morris, Conservation Leader

Johnny Morris, Bass Pro Shops and Cabela's donating more than

Troll All Day Long with Millennium Marine's Rod Tree and Rod Pod

Johnny Morris, Bass Pro Shops and Cabela's donating more than