Berkley PowerBait Minnow Chartreuse Shad / 3

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!.

Berkley Gulp! Minnow - Chartreuse

Berkley PowerBait Minnow - LOTWSHQ

Berkley PowerBait Minnow Black Shad / 3

Berkley PowerBait Minnow Pearl White / 3

The Saltwater PowerBait CullShad is the next level paddletail soft bait for inshore fishing. The paddletail provides a lifelike swimming action to trigger reactions strikes. Perfectly rigged on either a jighead or weighted EWG to deliver this lure to the right location in the water column.

Berkley PowerBait Saltwater CullShad

Berkley PowerBait Power Floating Trout Worm, Green, 3

Berkley - PowerBait Pro Twitchtail 3 - CHARTREUSE ICE, Soft Plastic, Jerk Bait, Fishing Lure

Infused with the always-effective Powerbait scent and flavor technology, the Berkley Powerbait Minnow generates a lively action that gets bass

Berkley Powerbait Minnow

Forward-facing sonar is creating more opportunities to catch fish, for those who can read and react quickly. The Berkley PowerBait Power Switch is specially built to help you take advantage of this exciting technology. It starts with its natural baitfish profile and 3D eyes, and of course that irresistible PowerBait flavor is cooked right in.

Berkley PowerBait Power Switch - 2.5in - HD Blacknose Shiner

Berkley Gulp Alive Minnow