Berkley - Lures

The Cutter 90 delivers erratic rolling action and flash to deliver results in any fishing region. Stainless steel hardware and sticky, sharp Fusion19 3x treble hooks meet the challenge and outperform in saltwater conditions.

Berkley Cutter Saltwater Fishing Hard Bait

Aggressive action, blunt nose deflects off structure. Maximum sound and vibration. Lipless sinking bait. The Berkley Warpig Lipless Crankbait, vibration crankbait. Aggressive action, blunt nose deflects off structure. Maximum sound and vibration. Lipless sinking bait. Available in 10 colors and 2 sizes: 2 3/8 inch - 1/4 ounce and 3 inch - 1/2 ounce. The Berkley Warpig Lipless Crankbait, vibration crankbait.

Berkley Warpig | 3 in Sexier Shad

Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Shad. This fishing bait features a unique body design and weight transfer for bullet-like casts. With a size, profile and dive depth to imitate real baitfish, the Berkley Flicker Shad attracts strikes from bass and other game fish. Available in a variety of premium colors to help you match the hatch with a realistic shad profile, it's irresistible to predatory fish.

Berkley Flicker Shad, Trout, 3-Pack

Whether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo’s durable tail propeller won’t melt in your tackle box, and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and swims straight at a variety of speeds.

Berkley Choppo Saltwater - 105mm - Pinky

New Berkley LiveScope Baits: Krej, Finisher & Power Switch lures for fishing forward facing sonar

Berkley Warpig Jr. Lipless Crankbait - American Legacy Fishing, G Loomis Superstore

Berkley Lures, M65 Bait Shop

Berkley Finisher. The modern finless double-treble design brings the Finisher to the forefront of modern hard bait design for fit finish and performance. Other single centered treble glide baits with fins foul up and can't keep em hooked. When fished with forward facing sonar the angler can now react and present the Finisher as fast and precise as possible. The weight-forward design allows for precision casts fast drop-ins and a wide range of actions to draw a strike out of the moodiest fish.

Berkley Finisher 7 / Wakasagi

Berkley Powerbait Nessie Soft Glide Bait 5in Raw PBNESS5-RAW - American Legacy Fishing, G Loomis Superstore

Berkley Digger Crankbait Lures - TackleDirect