BERKLEY FISHING LURE

Kayak Fishing Lures Berkley® Fishing - Berkley® Fishing US

Berkley Fishing Gear, Fishing Tackle & Equipment - Berkley® Fishing US

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Whether you are a weekend warrior or a seasoned pro, the Berkley J-Walker 100 top water lures are designed to deliver explosive top water action. Featuring a sleek tail weighted design, these lures provide casting distance and attractive, easy-to-start walking action that can be worked at a variety of speeds. Designed with a hydrodynamic shape, precision balance point and resting position, J-Walkers allow for an easy walk-the-dog action that has been proven on the water.

Berkley J-Walker 90 Saltwater - Pilchard

Juke Saltwater - Berkley® Fishing US

Berkley Pulse Spintail Lipless Crankbait 60 mm 9g Multicolor

Berkley Digger Fishing Hard Bait is designed to get deep quickly and deliver hard, aggressive action. Berkley rigorously tested over 500 prototypes before finding the perfect balance for the Digger. Created by world-class bait engineers with a team of pro-anglers, this fishing lure delivers an aggressive wobble and side flash with a slow rise at pause that will turn any fish into a sucker. Exceptional casting distance makes this great fish bait to use from the shore or a boat.

Berkley Digger Crankbait Rootbeer Craw 8.5

The new Berkley SquareBull 3.5 is a hard-nosed, heavy-hitting squarebill crankbait made to seek and destroy, covering water efficiently and targeting fish in the 2-5 foot range. The SquareBull has an erratic hunting action and gives off a great amount of flash as it deflects off cover to trigger vicious shallow water strikes. Two razor-sharp Fusion19 trebles get the job done and are tough enough to hold even when bass swipe at your crankbait, a common occurrence with shallow squarebill fishing.

Berkley SquareBull, Spring Craw

Berkley Fishing Lures, Berkley Fishing Bait

Purpose-built for use with forward-facing sonar, the Berkley Powerbait Power Switch hovers enticingly in the strike zone to give anglers the control

Berkley Powerbait Power Switch

Berkley 5 1/5 Jointed 130 Surge Shad Top Water Fish Lure 2/3 Oz